PLANNING:
+ We research your home and comparable sales in your area; this market analysis helps us determine your home’s market value and list price.
+ We carefully assess your property and its unique strengths to determine if and which updates would dramatically increase your return, then develop a budget, timeline, and prioritized To-Do list.
+ Our recommendations will enhance your home’s appeal inside and out. Our project manager can handle everything from estimates for any suggested updates to finishing touches while keeping you closely informed.
+ We develop a calendar for work that includes key dates in the sales process, like staging, photography, Broker Tour and Open Houses.
+ We can prepare your home for sale in about 4-6 weeks, or, when necessary and no major updates are needed, as quickly as 1-2 weeks.
OUR TASKS:
+ Coordinate inspections and highlight findings for you
+ Obtain a title report and compile disclosures; determine compliance and local ordinance requirements
+ Manage all repairs and cosmetic improvements to the property
+ Hire and work with the right staging company to enhance the appeal
+ Organize the home’s deep cleaning, floorplan measurement, video and photography
+ Develop print and digital marketing materials to reach your target buyers
+ Prepare and compile all documents for the disclosure package and walk you through filling out required Seller Disclosures
+ Determine final pricing and sale strategy
+ Announce upcoming listing
+ Create property-specific websites, eBlast, brochures and other marketing material
+ Post property online for local and international exposure and pitch architecturally interesting properties to our specialty magazine and website contacts for additional exposure.
MARKETING & SALES:
Once your property is listed on the MLS, it’s show time!
+ Your property-specific website, and listing on Grubbco.com, TeamPlowright.com, Zillow, Redfin, Realtor.com, SFGate.com and other online portals go live
+ We present your property to all members of REALM, a global network of top agents across the US and beyond.
+ Social media marketing on Facebook and Instagram begins
+ Print and digital advertising begins in local and national press & platforms
+ We distribute printed property brochures at all events
+ We host a Brokers’ Open House for all agents
+ We host public weekend Open Houses
+ We follow up with all interested agents and buyers
+ Targeted emails are sent to top selling agents
+ We provide weekly reports of all activity
ACCEPTING AN OFFER
+ On the offer date, we review and vet all offers before presenting them to you
+ We discuss options with you and advise on the best strategy
+ We negotiate strongly on your behalf for the best price and terms
+ Once in contract, we provide a calendar of the steps to close
+ We manage the escrow process and oversee all final closing details
CONGRATULATIONS –
YOU’VE SOLD YOUR HOME!
