Anja Plowright and the Anja + Co team have managed hundreds of East Bay listings. Here is what our seller clients ask us most.
Results & Performance
What results can we expect when listing with Anja + Co?
Anja + Co listings sell at an average of 21% over list price, in an average of 15 days on market, generating an average of 3 offers per home. Across 750 transactions and over $1 billion in sales, Anja Plowright and the team have developed the pricing knowledge, contractor relationships, strategic pre-sale improvements, and buyer network that consistently produce these outcomes.
How does Anja Plowright determine the right list price?
Strategic pricing (along with value-enhancing preparation) is one of the most consequential decisions in a sale. Price correctly and you generate urgency, attract multiple buyers, and often achieve a final price well beyond what an aggressive initial ask would produce. Anja's pricing analysis draws on 750 completed transactions and over $1 billion in sales volume, along with her analysis of recent comparable sales, gives her granular, real-world data on what buyers pay block by block in this market.
Preparation & Marketing
What pre-listing improvements actually pay off?
Berkeley, Oakland, and Piedmont buyers are design-savvy, and move-in ready homes consistently command a premium over homes that need work. Rena, our listing director, oversees all pre-listing preparation and renovation projects for Anja + Co — coordinating contractors, timelines, and budgets with a designer's eye and a project manager's discipline. The improvements that deliver the strongest returns are:
- Fresh interior paint — warm neutral tones; the single highest-ROI improvement in this market
- Refinished hardwood floors — nearly universal in the East Bay's Craftsman housing stock
- Updated kitchen hardware & lighting — modernizes without a full renovation cost
- New lighting — good light changes the feel and updates the room
- Professional landscaping — critical for first impressions and curb appeal
- Staging — included as a complimentary consultation with every listing
We work with trusted local contractors who know exactly what East Bay buyers respond to. Many offer deferred payment until closing — meaning no out-of-pocket cost before you sell.
What is included in your listing service?
- Professional photography and video
- Staging consultation (complimentary) — our team covers 50% of the staging fee
- Pre-listing work, renovation and inspection managed by Rena
- Assisted pre-listing disclosure coordination
- MLS listing and syndication across all major platforms
- Targeted digital marketing and social media (managed by Rena)
- Broker and agent outreach
- Catered Broker Tour, and representation at Open Houses
- Offer review and negotiation led by Anja Plowright
- There for you through escrow and beyond
- Transparent fee structure explained at our first meeting
For a complete overview of the services our team provides, please reach out to Anja for a free consultation.
Timing & Strategy
When is the best time of year to sell an East Bay home?
Spring (February through May) is historically Berkeley's strongest selling season — peak buyer demand with constrained inventory. September and October are a solid secondary window. That said, the Berkeley, Oakland, and Piedmont markets are active year-round. In our experience across 25+ years and 750 transactions, preparation matters more than timing. A well-priced, properly prepared home will perform well in any season.
How does the 2024 NAR commission settlement affect sellers in California?
Following the 2024 NAR settlement, sellers in California no longer automatically pay the buyer's agent commission — it is now negotiated separately, and listing commissions are fully negotiable. We explain the current landscape clearly at our first meeting, so every client understands their options before making any decisions. No hidden fees, no surprises at the closing table.